Pervasive Computing to Change Advertising in the Real World

It was great to spend some time chatting with Alois Ferscha and Gabi Kotsis in Linz. We discussed future forms of advertisement and it seems that it is very clear that pervasive computing technologies – ranging from new displays, to tracking and implicit and explicit interaction – will change our high streets (and any other place where we expect or don’t advertising) in the near future significantly. Looking at current installations we can already see that the race for grapping customer’s attention is on. Given the many ideas around I expect it will be quite exciting.

One interesting movie on youtube.com shows a pretty cool and novel form of advertising – beamvertising. The technology is simple (a projector mounted on a driving truck) but the effect looks pretty good! It is probably not legal but it shows interesting potential. I think interactive (outdoor) projections can be a real actor. Perhaps we should start talking to some companies to push our ideas for new forms of advertisement…