Advertising 2.0 - Presentation at CeBIT

This morning I presented a short talk on new ways for outdoor advertisement at CeBIT. Based on results from interviews we know that shop windows and billboards are a well received medium. Similarly to measures we know from web logfiles I argue that it is interesting to have similar information on visitors, views, returns, durations for real world adverts.

The general approach we suggest is to use senor to measure activity – and as such measurements are incomplete there is need for data analysis and models. In two examples I show how this can be done using Bluetooth as sensing device. The slides (in German) are online.