MUM 2009 in Cambridge, no technical solution for privacy

The 8th International Conference on Mobile and Ubiquitous Multimedia (MUM 2009) was held in Cambridge, UK. The conference is fairly specific and had an acceptance rate of about 33% - have a look at the table of content for an overview. Florian Michahelles presented our paper on a design space for ubiquitous product recommendation systems [1]. Our work contributes a comprehensive design space that outlines design options for product recommendation systems using mobile and ubiquitous technologies. We think that over the next years mobile recommendation systems have the potential to change the way we shop in the real world. It probably will be normal to have access in-depth information an price comparison while browsing in physical stores. The idea has been around for a while, e.g. the pocket bargain finder presented at the first ubicomp conference [2]. In Germany we see also a reaction of some electronics stores that asked users NOT to use a phone or camera in the shop.

The keynote on Tuesday morning was by Martin Rieser on the Art of Mobility. He blogs on this topic on http://mobileaudience.blogspot.com/.
The examples he presented in his keynote concentrated on locative and pervasive media. He characterized locative media as media that by social interaction that is linked to a specific place. He raised the awareness that mapping is very important for our perception of the world, using several different subjective maps - I particular liked the map encoding travel times to London . A further interesting examples was a project by Christian Nold: Bio mapping - emotional mapping of journeys. QR or other bar code markers on cloth (large and on the outside) have a potential ... I see this now.

In the afternoon was panel on "Security and Privacy: Is it only a matter of time before a massive loss of personal data or identity theft happens on a smart mobile platform?" with David Cleevely, Tim Kindberg, and Derek McAuley. I found the discussion very inspiring but in the end I doubt more and more that technical solutions will solve the problem. I think it is essential to consider the technological, social and legal framework in which we live. If I would need to live in a house that provides absolute safety (without a social and legal framework) it would be probably not a very nice place… hence I think here we need really interdisciplinary research in this domain.

[1] von Reischach, F., Michahelles, F., and Schmidt, A. 2009. The design space of ubiquitous product recommendation systems. In Proceedings of the 8th international Conference on Mobile and Ubiquitous Multimedia (Cambridge, United Kingdom, November 22 - 25, 2009). MUM '09. ACM, New York, NY, 1-10. DOI= http://doi.acm.org/10.1145/1658550.1658552

[2] Brody, A. B. and Gottsman, E. J. 1999. Pocket Bargain Finder: A Handheld Device for Augmented Commerce. InProceedings of the 1st international Symposium on Handheld and Ubiquitous Computing (Karlsruhe, Germany, September 27 - 29, 1999). H. Gellersen, Ed. Lecture Notes In Computer Science, vol. 1707. Springer-Verlag, London, 44-51.
http://www.springerlink.com/content/jxtd2ybejypr2kfr/