Thursday, 26 March 2009

Impact of colors - hints for ambient design?

There is a study that looked at how the performace in solving certain cognitive/creative tasks is influenced by the backgroun color [1]. In short: to make people alert and to increase performance on detail oriented tasks use red; to get people in creative mode use blue. Lucky us our corporate desktop background is mainly blue! Perhaps this could be interesting for ambient colors, e.g. in the automotive context...

[1] Mehta, Ravi and Rui (Juliet) Zhu (2009), "Blue or Red? Exploring the Effect of Color on Cognitive Task Performances" Science 27 February 2009:Vol. 323. no. 5918, pp. 1226 - 1229 DOI: 10.1126/science.1169144

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