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The first contribution is a study on public display that was presented by Jörg Müller from Münster. The paper explores display blindness that can be observed in the real world (similarly to banner blindness) and concludes that the extent to which people look at displays is very much correlated to the users expectation of the content of a display in a certain location [1].
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[1] Jörg Müller, Dennis Wilmsmann, Juliane Exeler, Markus Buzeck, Albrecht Schmidt, Tim Jay, Antonio Krüger. Display Blindness: The Effect of Expectations on Attention towards Digital Signage. 7th International Conference on Pervasive Computing 2009. Nara, Japan. Springer LNCS 5538, pp 1-8.
http://www.springerlink.com/content/gk307213786207g2
[2] Florian Alt, Christoph Evers, Albrecht Schmidt. User's view on Context-Aware Car Advertisement. 7th International Conference on Pervasive Computing 2009. Nara, Japan. Springer LNCS 5538, pp 9-16.
http://www.springerlink.com/content/81q8818683315523
[3] Dagmar Kern, Paul Marshall, Eva Hornecker, Yvonne Rogers, Albrecht Schmidt. Enhancing Navigation Information with tactile Output Embedded into the Steering Wheel. 7th International Conference on Pervasive Computing 2009. Nara, Japan. Springer LNCS 5538, pp 42-58.
http://www.springerlink.com/content/x13j7547p8303113
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