![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjEd8J2ykbwjVPMmpJj0Qovr_QxsfUiwlPleI5jsmYDOxHeDw7DmsUai-GgA3TDSkoRdrE0BPuPsK9VK4NNYupLyXXWvaTbgR5LpcbJfHOSgVPZ9TMmdA9iFwr-Ic7zR-hGnpraZWDHU-Y/s200/IMG_4853b.jpg)
We showed Enrico a demo of eye-tracking for active customization of browser adverts. In our setup we use the Tobii X120. For tracking of people in the room we still have not decided on a system - and Enrico told me about the Optitrack system they have. That looked quite interesting...
As we all do studies in our work - the design of studies is critical and there is an interesting book to help with this: How to Design and Report Experiments by Andy Field and Graham J. Hole.
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