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This evening I went to Münster to meet with Antonio Krüger and Lucia Terrenghi (who is now with Vodafone), who was visiting there. Advertisement is a hot topic and it was interesting that we shared an interesting observation “If the advert/information is the least boring thing to look at people will read it ;-)”. Each of us having their favorite anecdotal evidence: my favorites are people reading the same map everyday at their U-station and the advertising flyers in the Munich S-Train. For
context-aware advertisement this is the
major challenge to
find the time/location where people are bored and happy to see an advert ;-)
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We currently have an ongoing master thesis that looks into this topic – context-aware advertising with cars. There are several interesting examples that this concept could work: e.g. Taxis that show location based ads (you can hire your area where your ad is shown, see [1], [2]). We think it gets really interesting if there are many cars that form a in-town canvas you can paint on. On the way back we checked out the screen adverts (include in the public phones)
Jörg Müller works on – even with a navigation feature.
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