Final Presentation: Advertising 2.0

Last term we ran an interdisciplinary project with our MSc students from computer science and business studies to explore new ways in outdoor advertising. The course was jointly organized by the chairs: Specification of Software Systems, Pervasive Computing and User Interface Engineering, and Marketing and Trade. We were in particular interested what you can do with mobile phones and public displays. It is always surprising how much a group of 10 motivated students can create in 3 months. The group we had this term was extraordinary - over the last weeks they regularly stayed in the evenings longer in the lab than me ;-)

The overall task was very open and the students created a concept and than implemented it - as a complete system including backend server, end user client on the mobile phone, and administration interface for advertisers. After the presentation and demos we really started thinking where we can deploy it and who the potential partners would be. The system offers means for implicit and explicit interaction, creates interest profiles, and allows to target adverts to groups with specific interest. Overall such technologies can make advertising more effective for companies (more precisely targeted adverts) and more pleasant for consumers (getting adverts that match personal areas of interest).

There are more photos of the presentation on the server.

PS: one small finding on the side - Bluetooth in its current form is a pain for interaction with public display... but luckily there are other options.

Work on our new lab space started – ideas for intelligent building material

This week work on our new lab space started :-) With all the drilling and hammering leaving for CHI in Florence seemed like perfect timing. Our rooms are located in a listed historical building and hence planning is always a little bit more complicated but we are compensated by working in a really nice building.

As I was involved in the planning space for the lab we had the opportunity to integrate a space dedicated to large interactive surfaces where we can explore different options for interaction.

Seeing the process of planning and carrying out indoor building work ideas related to smart building materials inevitably spring to mind. Much work goes into communication between different people involved in the process and into establishing and communicating the current status (structure, power routing, ventilation shafts, insulation, etc.) of the building. When imagine that brick, fixture, panel, screw and cable used could provide information about its position and status we could create valuable applications. Obviously always based on the assumption that computing and communication gets cheaper… I think it could be an interesting student project to systematically assess what building material would most benefit from sensing (or self-awareness) and processing and what applications this would enable; and in a second step create and validate a prototype.

There is another related post in my blog: Sensing a common tools – when will it be integrated in building materials?

Have Not Changed Profession – Hospitals are complex

This morning we had the great opportunity to observe and discuss workflows and work practice in the operating area in the Elisabeth hospital in Essen. It was amazing how much time from (really busy) personnel we got and this provided us with many new insights.

The complexity of scheduling patients, operations, equipment and consumables in a very dynamic environment poses a great challenges and it was interesting to see how well it works with current technologies. However looking at the systems used and considering upcoming pervasive computing technologies a great potential for easing tasks and processes is apparent. Keeping tracking of things and people as well as well as documentation of actions are central areas that could benefit.

From a user interface perspective it is very clear that paper and phone communication play an important role, even in such high-tech environment. We should look a bit more into the Anoto Pen technology – perhaps this could be an enabler for some ideas we discussed. Several ideas that relate to implicit interaction and context awareness (already partly discussed in the context of a project in Munich [1]) re-surfaced. Similarly questions related to data access and search tools seem to play an interesting role. With all the need for documentation it is relevant to re-thing in what ways data is stored and when to analyses data (at storage time or at retrieval time).

One general message from such a visit is to appreciate people’s insight in these processes which clearly indicates that a user centered design process is the only suitable way to move innovation in such environments forward and create by this ownership and acceptance.

[1] A. Schmidt, F. Alt, D. Wilhelm, J. Niggemann, H. Feussner. Experimenting with ubiquitous computing technologies in productive environments. e & i Elektrotechnik und Informationstechnik, Springer Verlag. Volume 123, Number 4 / April, 2006. pages 135-139

Visiting the inHaus in Duisburg

This morning we visited the inHaus innovation center in Duisburg (run by Fraunhofer, located on the University campus). The inHaus is a prototype of a smart environment and a pretty unique research, development and experimentation facility in Germany. We got a tour of the house and Torsten Stevens from Fraunhofer IMS showed us some current developments and several demos. Some of the demos reminded me of work we started in Lancaster, but never pushed forward beyond a research prototype, e.g. the load sensing experiments [1], [2].

The inHaus demonstrates impressively the technical feasibility of home automation and the potential of intelligent living spaces. However beyond that I strongly believe that intelligent environments have to move towards the user – embracing more the way people life their lives and providing support for user needs. Together with colleagues from Microsoft Research and Georgia Tech we organize the workshop Pervasive Computing at Home which is held as a part of Pervasive 2008 in Sydney that focuses on this topic.

Currently the market size for smart homes is still small. But looking at technological advances it is not hard to image that some technologies and services will soon move from “a luxury gadget” to “a common tool”. Perhaps wellness, ambient assistive living and home health care are initial areas. In this field we will jointly supervise a thesis project of one of our students over the next month.

Currently most products for smart homes are high quality, premium, high priced, and providing a long lifetime (typically 10 to 20 years). Looking what happened in other markets (e.g. navigation systems, now sold at 150€ retail prices including a GPS unit, maps, touch screen and video player) it seems to me there is definitely an interesting space for non-premium products in the domain of intelligent environments.

[1] Schmidt, A., Strohbach, M., Laerhoven, K. v., Friday, A., and Gellersen, H. 2002. Context Acquisition Based on Load Sensing. In Proceedings of the 4th international Conference on Ubiquitous Computing (Göteborg, Sweden, September 29 - October 01, 2002). G. Borriello and L. E. Holmquist, Eds. Lecture Notes In Computer Science, vol. 2498. Springer-Verlag, London, 333-350.

[2] Albrecht Schmidt, Martin Strohbach, Kristof Van Laerhoven, Hans-Werner Gellersen: Ubiquitous Interaction - Using Surfaces in Everyday Environments as Pointing Devices. User Interfaces for All 2002. Springer LNCS.